To operate a successful business, it is very important to know when and how to fix the price of your services or products. Sometimes due to the rising cost of production, you may need to raise your product price.
But you need to remember that the delivered value of your product should be higher than your price. To raise prices, you should have a fantastic sales capability and a very unique offering.
The first thing you should do before raising your product prices is conduct market research. Compare your competitor’s price and set the product price accordingly. If you need to raise your product price, do the act with full transparency. You should explain to your customers the reason behind the price hike.
You can raise your product price by increasing the perceived value of your products. It is a great way to present to your customer that you are going to provide a greater value and higher price. Explain to your customers that you are going to sell a new line of products that are premium quality. Thus, you can build more trust among the customers.