Google announced that will not allow posters to earn revenue on videos or channels that promote hoaxes or conspiracy theories. They decided to block ads from the YouTube platform and other video content that contradict their environmental issues.
Alphabet Inc.’s Google said that the revenue-linked limits will be placed on content calling climate change a hoax. The content or ads which are denying greenhouse gas emissions will also come under this declaration. The company also said they will not allow or monetarize content that demonstrates human activity has contributed to Earth’s long-run warming.
A mix of automated tools and human reviewers will be used to identify the violation of the content. The search engine giant said, “In recent years, we’ve heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change.”
The company also said in making its announcement. “Advertisers simply don’t want their ads to appear next to this content. And publishers and creators don’t want ads promoting these claims to appear on their pages or videos.”
Executive director of Oxford’s Net Zero climate neutrality research program, Steve Smith said, “Misinformation is at play in online discussions around low-carbon energy, travel, and food, just as much as it is over climate science.”