Recently professional network platform LinkedIn announced that they will not continue with its “Stories” feature and planning to add new experiences.
The Microsoft-owned company introduced the “Stories” feature last year when Tweeter had brought Fleets. This feature is available exclusively to their mobile users. It allowed them to post short, ephemeral videos on the platform. The videos disappear after 24 hours.
LinkedIn has announced that the change will come into force on September 30. The “Stories” feature of LinkedIn is a mimicked of Facebook and Instagram Stories. Last year Tweeter also brought Fleets to rival Facebook and Instagram Stories. However, Fleets cannot exist and disappeared permanently last month.
After informing the updates of the advertisers, LinkedIn said that any image and video that were planned for LinkedIn Stories will be shared to the LinkedIn feed. They also warned that previously promoted or sponsored stories would not appear in the LinkedIn feed automatically. Advertisers have to recreate the content as a generic image or video.