Now Facebook’s WhatsApp users can enjoy the rolls out option for disappearing photos, videos. It is anticipated that the message-sharing platform wants to compete better with another popular photo messaging app Snapchat.
The new feature will allow the users to view the photos and videos only one time. After that photos and videos will disappear from the chat. Facebook said about this new feature in a blog post. When the media content has been viewed, the message will be shown as “opened.”
Snapchat is familiar with its Stories feature that disappears after 24 hours. This feature has grown popular among app users during this pandemic period when people are spending maximum time at home. The company also adding more features to attract more users.
It seems WhatsApp also trying to attract more users by adding new and attractive features. This business strategy might help them to grab new users.