showing people how you go about with your business. You need to make the right decisions or else you’ll just end up like another business in a sea of other business. You may think it’s costly, but if you follow these 5 basic rules, your company is bound to stand out.
Determine Your Audience and Competitors
Before you start designing anything, you first need to determine who your intended target audience is and who your competitors. What can your brand do that will surely attract your audience and will separate your from your competitors? What can you offer that is unique? Figuring these out will help you identify how to set the tone for your branding.
Create A Personality
When creating your brand, you also need to create a personality that your audience can resonate with. Use words that can be associated with a personality. Create a name that is memorable, snappy, and yours. You can do this by using acronyms, removing a vowel from a word, or combining two words. Just make sure the word isn’t taken.
Logo, Color, and Font Association
While I’m all for the aesthetics of creating logos, it shouldn’t stop at that. Your logo should be more than just a logo; it should have meaning. Colors and typography also matter in this case. Your colors should be able to convey emotions. For example, yellow can be associated with joy, while blue can be associated with peace. There is a reason why all those big brands chose those colors for their company. Additionally, fonts also evoke a response from your audience. For example, serif fonts mean you’re trustworthy, while sans-serif can mean you’re creative.
Your Slogan Matters
Your slogan is a short and catchy phrase that will most often be placed together with your logo, your ads, and everywhere else applicable. You want your slogan to be memorable and have a call to action, if possible. Over time, your ideals might change, and your brand might mature. It’s okay if you want to change your slogan, too.
Determine Your Branding Assets and Guidelines
So you have your slogan, your logo, and you feel like you’re ready to go. Well, you must first identify your branding assets, and these are things like business cards, webpages, social media accounts, digital ads, etc. It’s okay if you don’t want to tackle all of them at once. You can start with social media accounts, like on Facebook and Twitter, to attract an audience, and then go from there. When you’ve done all this, it’s time to solidify it by establishing your brand guidelines. If this is something you’re not well-versed in, you may ask the help of a design firm to help you out.